Flick

Meet Flick, a bold eyeliner for even bolder moves.

Ask
Advertise a new liquid eyeliner that's precise, pigmented, and easy to use.

Concept
Eyeliner lends confidence to makeup users. Flick inflicts so much boldness that making bold moves isn't hard. Thus, effortlessly bold eyeliner was born.

Visual Inspiration
Late 70s bands with a strong female presence (and Twiggy!). Think the Go-Gos, the B-52s, and Blondie.

OOH

Experiential (The Dare Booth)

In Soho, participants can enjoy free Flick goodies while testing their wild side. Pressing the pink button generates a dare ranging from "FaceTime your crush" to "Try the hottest chicken sandwich at Rowdy Rooster." Darers must film their experience, post it on IG, and tag @FlickEyeliner.